Sandalique | Brand Story

Sandalique was founded in 2025 as the next chapter of a family deeply rooted in Pakistan’s footwear industry. It is a sister company of Shoe Point, a Lahore-based wholesale business established in 2004, and part of a much longer journey that began decades earlier.

The story starts in the 1980s, when Arif Hussain (Late) entered the shoe retail business. 

Over the years, his sons carried that legacy forward through well-known retail names such as Mehran Shoes and Bano Shoes in Anarkali. What followed was a natural evolution into the wholesale segment of women’s footwear, where the family developed a strong understanding of product quality, market demand, and long-term customer trust.

Sandalique was created to take this experience to the next level. While the wholesale model built scale and reach, it lacked a direct relationship with the modern consumer. Sandalique bridges that gap by offering a brand-led approach where design, comfort, and accessibility come together under a single identity.

The brand is built with a long-term vision. From day one, Sandalique was planned as more than a seasonal label. It is designed to grow steadily, combining decades of industry knowledge with a modern retail mindset. One of its defining goals is to give customers in Pakistan direct access to curated collections, including styles inspired by international trends, without losing relevance to local wearability.

The name Sandalique draws inspiration from Italian language and design sensibilities, reflecting the brand’s focus on sandals with sleek proportions and refined detailing. It represents a balance between form and function, elegance and everyday use.